Meet Boulder Body Wear - Lafayette, Colorado

Shop: Boulder Body Wear
Store Owner: Amy Kenney
Location Lafayette, CO
Expertise: Expert pointe shoe fittings


What is your background and what led you to start your business?

Native to Boulder and Colorado, danced recreationally into adulthood, love my community.

Boulder Body Wear in Lafayette, CO
Boulder Body Wear in Lafayette, CO

What keeps you going and doing what you're doing as a store owner?

I care about the people we service and my staff.


What do you love most about providing dancewear to your community?

Watching dancers grow as people and artists. 


What are some favorite brands that your store carries, and why?

I love working with all my vendors. They each have a reason to be in our mix.

Boulder Body Wear in Lafayette, CO
Boulder Body Wear in Lafayette, CO

What sets your store apart from other dancewear retailers, and why?

I don't know! I go for what works for our customers and keep an open mind.


Are there any new dancewear and/or accessory trends you’ve noticed lately?

The trend to match flats, pointe shoes, and tights to skin color. Beautiful leos!!!


What are some of your best-selling products?

Pointe shoes, training tools... and leos, leos, leos.


A lot of dancers struggle to find pointe shoes that fit correctly and flatter their feet. Do you have any advice for finding the perfect pair of pointe shoes?

Get educated on best fitting practices and products - find YOUR fitter. 

Boulder Body Wear in Lafayette, COBoulder Body Wear in Lafayette, CO

In your opinion, is there a “must-have” item for any dancer for a specific type of dancer?

A massage ball - roll your feet, back, legs. Doesn't take space, highly effective. 


What made you decide to carry Pointe Paint?

In the beginning, a boys class going up en pointe. 


What’s one thing you want customers to know about you and/or your store?

BBW embraces everyone in a supportive, safe, and inclusive environment. 


Is there anything else you'd like to share with the PointePeople community?


Invest in your community retailers, and in turn they will invest in you. Great things happen. 


Contact information:

Website: www.boulderbodywear.com
Location: 2850 Arapahoe Rd, Suite 104 | Lafayette, CO 80026
Phone: 303-447-9100
Instagram: @boulder_body_wear Facebook

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