Shop: Boulder Body Wear
Store Owner: Amy Kenney
Location Lafayette, CO
Expertise: Expert pointe shoe fittings
What is your background and what led you to start your business?
Native to Boulder and Colorado, danced recreationally into adulthood, love my community.
What keeps you going and doing what you're doing as a store owner?
I care about the people we service and my staff.
What do you love most about providing dancewear to your community?
Watching dancers grow as people and artists.
What are some favorite brands that your store carries, and why?
I love working with all my vendors. They each have a reason to be in our mix.
What sets your store apart from other dancewear retailers, and why?
I don't know! I go for what works for our customers and keep an open mind.
Are there any new dancewear and/or accessory trends you’ve noticed lately?
The trend to match flats, pointe shoes, and tights to skin color. Beautiful leos!!!
What are some of your best-selling products?
Pointe shoes, training tools... and leos, leos, leos.
A lot of dancers struggle to find pointe shoes that fit correctly and flatter their feet. Do you have any advice for finding the perfect pair of pointe shoes?
Get educated on best fitting practices and products - find YOUR fitter.
In your opinion, is there a “must-have” item for any dancer for a specific type of dancer?
A massage ball - roll your feet, back, legs. Doesn't take space, highly effective.
What made you decide to carry Pointe Paint?
In the beginning, a boys class going up en pointe.
What’s one thing you want customers to know about you and/or your store?
BBW embraces everyone in a supportive, safe, and inclusive environment.
Is there anything else you'd like to share with the PointePeople community?
Invest in your community retailers, and in turn they will invest in you. Great things happen.
Location: 2850 Arapahoe Rd, Suite 104 | Lafayette, CO 80026
Instagram: @boulder_body_wear | Facebook